Measure how consumers emotionally react to your content.

Media testing as a service.

Gather actionable feedback for your videos in minutes.

Questions? Talk to us





💬 Actionable Feedback

What did people think about your video? What did they like and dislike? How could the video improve? Find out through feedback from your audience.





🤩 Emotional Appeal

Discover how your videos are emotionally connecting with your audience through a simple graph.





👀 Engagement

Highly engaging content is watched, shared and liked more than bland videos. Discover if your audience is engaged throughout your video.



“The technology of RefineAI helps us to better understand our consumers – and this has always been a key mission at Beiersdorf!”

— Dirk Ploss  |  Digital Technologies Scouting and Advisory, Beiersdorf


How it Works

Upload your video

To create a test, upload your video or link directly from YouTube.

Share with participants

Share your unique URL with your audience or panelists via email, social network or messenger of choice.

Review participant feedback

Receive qualitative, quantitative, emotion and engagement feedback from participants as they watch your video.


Our platform is free during the beta period.

Here’s what you get with Beta Access

5 Active Tests

20 Participant Spots per Test

Dashboard Access


Frequently Asked Questions

What do you measure?

We currently measure tester's emotions and level of engagement. We also display location, gender, ethnicity, and age group.

Captured emotions include Joy, Surprise, Sadness, Fear, Anger, Disgust and Contempt.

How accurate is it?

As accurate as it gets! Our current algorithm is trained with over 1.5M images and attains an accuracy of 85%.

We're continuously training our system, so the accuracy will increase over time.

Do you supply testers?

Absolutely! RefineAI is a turn-key solution which gives you access to thousands of participants registered worldwide.

Contact us for participant pricing information.


How secure is it?

All communication with RefineAI is over secure connections and analysis is performed in an encrypted environment.

Are you storing my content?

We only store customer email and credentials in an encrypted form. Participant recordings are not stored on our platform.

Have any other questions?

We're always here to answer your questions and receive your feedback. Feel free to reach out!



Questions? Get in touch.

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