A look at Lamborghini's for the Aventador LP 750-4 SV... We tested Lamborghini's ad with our diverse viewer audience. Here’s what we found outRead More
We take a look at Nike's "Want it all" ad.. We tested Nike’s ad with our diverse US Millennial viewer audience. Here’s what we found out.Read More
We take a look at Nintendo's Super Mario Odyssey "Musical" ad. We tested Nintendo’s ad with our diverse US Millennial viewer audience. Here’s what we found outRead More
We take a look at Burger King's anti-bullying ad.. We tested Burger King’s ad with our diverse US Millennial viewer audience. Here’s what we found outRead More
Emotions play a major role in every decision we make on a daily basis. Although most decisions have a compelling rational basis, the unconscious emotional component often plays a far bigger role than we realize. It’s not too far-fetched to say few decisions are based on reason alone.Read More
From robots that become Saudi Arabian citizens, cars that understand the driver's experience, to emojis that react in real-time to facial expressions or, ahem… animojis, it seems that emotions are being utilized everywhere. And that is no surprise, as understanding human emotions is the key to get us, humans, ever so close to the technology we interact with and depend on.Read More
This week we decided to change things a bit. While RefineAI allows us to see how people emotionally engage with ads, we can also test with other types of video content.
In this case, we’re looking at the Star Wars: The Last Jedi trailer and comparing key moments from reactionist @GraceRandolph against the general public.Read More
We’ve experienced a rise in videos as the ideal format of choice to generate emotional connections between brands and consumers. It is undeniable that a video can carry a message like no other format, but even its formula has been challenged by the meteoric rise of social media since its invention.Read More
Let’s talk about the biggest advertising elephant in the room this year: Pepsi’s Live For Now “short film” ad featuring Kendall Jenner.
Published back in April 2017, the ad was pulled by the soda giant within 48 hours of airing for the first time.Read More
Intel’s take on building trust in autonomous vehicles. We tested Intel’s ad with our diverse US Millennial viewer audience. Here’s what we found outRead More
Reach alone can be deceitful. Perception, on the other hand, paints a clearer picture at how well a brand is received.Read More