Ad Teardown: Bullying Jr. | Burger King

A look at Burger King's anti-bullying ad.

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Ad Details

Producer: Burger King
Runtime: 2:58 Seconds
Published: Oct 17, 2017


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Test Results

We tested Burger King’s ad with our diverse US Millennial viewer audience. Here’s what we found out:

  • Predominant emotion evoked: 😂 Joy
  • Overall audience engagement: 👀 84%
  • Most emotionally engaged audience: 🌎 White Male
 Key frames where engagement and emotions evoked were at the highest

Key frames where engagement and emotions evoked were at the highest

Key Moments

  • 0:32 secs:  A group of kids are bullying another kid
  • 0:51 secs: A BK is smashing a Whopper Jr.
  • 1:01 secs: A customer is looking at the bullied Whopper Jr.

Qualitative Data

What did viewers like the most about the ad?

  • The positive message of the ad.

What were viewers most critical of?

  • The amount of people who did nothing to help the kid being bullied.

Here’s the full report

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If you see someone getting bullied please help them out, for more information visit nobully.org.


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