Ad Teardown: Aventador LP 750-4 SV | Lamborghini
A look at Lamborghini's ad for the Aventador LP 750-4 SV.
Runtime: 2:06 Seconds
Published: March 3, 2015
We tested Lamborghini's ad with our male audience in the US and Mexico. Here’s what we found out:
- Predominant emotion evoked: 😂 Joy
- Overall audience engagement: 👀 84%
- Most emotionally engaged audience: 🌎 Hispanic or Latino
- 0:09 secs: An open straight road.
- 1:04 secs: A road hazard that the Aventador has to swerve around.
- 1:10 secs: A close up of what looks like boiling water.
What did viewers like the most about the ad?
- The car.
- The video was split into 3 parts like a story.
What were viewers most critical of?
- The scene kept looping like they didn't have a lot of footage.
Here’s the full report
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