Ad Teardown: Super Mario Odyssey "Musical" | Nintendo

A look at the ad for Nintendo's Super Mario Odyssey

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Ad Details

Producer: Partizan
Runtime: 1:41
Published: Oct 10, 2017


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Test Results

We tested Burger King’s ad with our diverse US Millennial viewer audience. Here’s what we found out:

  • Predominant emotion evoked: 😂 Joy
  • Overall audience engagement: 👀 84%
  • Most emotionally engaged audience: 🌎 White Male
Key frames where engagement and emotions evoked were at the highest

Key frames where engagement and emotions evoked were at the highest

Key Moments

  • 0:06 secs:  A shot of the singer for the ad.
  • 0:36 secs: Mario jumping and throwing his hat through a window.
  • 0:54 secs: A shot of a bulldog dressed as Mario

Qualitative Data

What did viewers like the most about the ad?

  • The music was catchy.
  • The dancing and choreography.

What were viewers most critical of?

  • It was too long.
  • More gameplay footage.

Here’s the full report

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