Ad Teardown: Want it all | Nike

A look at Nike's "Want it all" ad.

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Ad Details

Producer: Radical Media, F. Gary Gray, and Wieden+Kennedy (Portland)
Runtime: 2:00 Minutes
Published: Oct 17, 2017


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Test Results

We tested Nike’s ad with our diverse audience. Here’s what we found out:

  • Predominant emotion evoked: 😂 Joy
  • Overall audience engagement: 👀 85%
  • Most emotionally engaged audience: 🌎 Black or African American
Key frames where engagement and emotions evoked were at the highest

Key frames where engagement and emotions evoked were at the highest

Key Moments

  • 0:23 secs:  LeBron James dribbling a basketball
  • 0:54 secs: Player walking off of the court.
  • 0:57 secs: Player sitting in the locker room watching highlights.

Qualitative Data

What did viewers like the most about the ad?

  • The music.
  • The message about hard work and determination.

What were viewers most critical of?

  • Too long.
  • Brand wasn't front and center.

Here’s the full report

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