Measure how consumers emotionally react to your content.

Video market testing as a service.

Gather actionable feedback for your videos in minutes.

Questions? Talk to us


Trusted by


They may forget what you said — but they will never forget how you made them feel.
— Carl W. Buehner


A simple workflow to upload, publish and measure results.
Understand the emotional appeal of your videos in real-time.


Upload your video

To create a new campaign, simply upload your video.

Test with real people

Once published, your campaign will be tested by our panel of participants.

Analyze emotional appeal

Real-time emotional engagement feedback provided as participants view your videos.

Here's how RefineAI works

Frequently Asked Questions

What do you measure?

We currently measure tester's emotions and level of engagement. We also display location, gender, ethnicity, and age group.

Captured emotions include Joy, Surprise, Sadness, Fear, Anger, Disgust and Contempt.

How accurate is it?

As accurate as it gets! Our current algorithm is trained with over 1.5M images and attains an accuracy of 85%.

We're continuously training our system, so the accuracy will increase over time.

Do you supply testers?

Absolutely! RefineAI is a turn-key solution which gives you access to thousands of testers registered worldwide.

We constantly monitor and adjust for the highest possible result quality.


How secure is it?

All communication with RefineAI is over secure connections and analysis is performed in an encrypted environment.

Are you storing my content?

We only store customer email and credentials in an encrypted form. Video recordings are not stored on our platform.

How much does it cost?

This depends on multiple factors including amount of videos tested, number of testers needed and length of content being tested.

Contact us for details