When

Thursday October 5, 2017 at 11:00am EST

Duration

30 mins


Summary

Brands that employ emotional tactics truly stand apart from the rest. It is no surprise that emotional appeal is a big sales driver, but what makes content emotionally appealing?

Join our webinar and explore how you can employ tactics to plan, measure and predict market emotional appeal.


During this webinar you'll learn about:

Create Goals

You can't manage what you can't measure. We show you how to establish measurable goals for each video campaign.

Test, test, test…

Once your goals are in place, it is time to launch live tests with your target audience.

Analyze

Once you collected enough data, it is time to compare those against your goals. 

 

Register Now!

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Speaker

Alberto Orsini has been focusing on creating goals to test user experiences for years and is now applying the same principals to measure emotional appeal and viewer engagement on video.